The Creative Process Illustrated

I’M JUST BACK FROM EUGENE, OR, where I spent Wednesday with the comms Ducks of my client, the University of Oregon. In the morning I presented a professional development session called “Anatomy of a Plan,” which deals with the fundamental vocabulary of goals, objectives, strategies, and tactics. For the bulk the day I facilitated a strategic planning session and brainstorm for the office of communications.

And in between I bonded with Deb Morrison …

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Brainstorm It and Rent It: "Who Knew That Was PR?" Sets Sail

ONE OF THE THINGS I LOVE ABOUT PR is that we tend to think if we can imagine it, it exists somewhere, someone specializes in it, there’s an organization for it, or it can be made for you. Case in point for the latest installment of our “Who Knew That Was PR?” series. Someone in a brainstorm had to have said “I know! Let’s rent a Tall Ship!”

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Voila! "Who Knew That Was PR?" Loves a Good Milk Bath

CELEBRITIES ARE PART AND PARCEL OF MANY BRANCHES OF PR. It wasn’t long in my own career before I was carrying Henry Bloch’s suitcase around New York City, having dinner with Frank “Catch me if You Can” Abagnale, and pissing off Martha Stewart.

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