is a collection of my thoughts on the creative process, communications and living a life of ideas. These are my opinions and not necessarily those of my employer or clients.


WHO HASN’T BEEN TOLD TO “THINK OUTSIDE THE BOX”? The intent is great, but over time the concept has come to imply the ability to pluck ideas from nothingness, which is to believe in magic, not the creative process. 

The truth is, when you ask people to think outside the box it creates intimidation, anxiety, and insecurity. What exactly are they supposed to do? Yet creativity has never been more important in the careers of individuals, the success of organizations, and the future of communities. That’s why it’s time to rethink the greatest cliché of creativity.

Think Inside The Box is designed to bring creativity to professionals who aren’t necessarily professional “creatives.” It is an organic, practical and demystifying approach to the creative process.

JOHN ARMATO IS A SENIOR PARTNER AND CREATIVE STRATEGIST at one of the world’s largest public relations firm. Known as a creative thinker, passionate presenter, and insightful facilitator, he offers an entertaining and thought-provoking combination of insights to ponder and techniques to put to use right away. Armato has worked in FleishmanHillard’s Kansas City, New York, and Sacramento offices, helping organizations position their brands, develop their messages, and generate effective ideas for achieving their business objectives.

He has led sessions ranging from short brainstorms to highly customized full-day think-tanks and workshops for clients such as Novartis, Gatorade, Hallmark, Visa, AT&T, The Principal Group and VSP Global. He brings more than 15 years at the agency, 25 years in communications, and a lifetime of creative pursuits as a musician, graphic designer, and writer to his work, his writing and his speaking.

From Vegas to New York, and Chicago to Warsaw, in castles, on cruises and at college campuses, Armato has been called “one of the most accomplished presenters in his field.” (Download the speaker sheet now.) Clients, conferences and organizations that have featured his keynotes, presentations and workshops on creativity and other topics include:
  • Association of Fundraising Professionals
  • AT&T
  • Avila College Women’s Entrepreneur Program
  • Catholic Healthcare West (Dignity Healthcare)
  • Fiserv
  • FluMist
  • Galvus
  • Gatorade
  • Hallmark
  • Healthcare Consultancy Group
  • MAGIC Live!
  • Novartis
  • Philanthropy Midwest
  • The Principal
  • PRSA
  • Ragan’s Media Relations Conferences
  • Reclast
  • Sacramento Speakers Network
  • Shawnee Mission (Kansas) Public Schools
  • Society for Marketing Professional Services
  • University of Oregon
  • uLink Network
  • VanderCook College of Music
  • VSP Global
  • Wharton School of Business